Get to the point quickly, and trim any nonessential clips. “My videos tend to fall between the 20- to 45-second range, and a 45-second video is really long,” says creator Danny Tumia. The maximum length is 60 seconds, which for TikTok standards is basically a movie. ![]() Watch time is number one, and the number of shares and comments are right behind that.” “People think likes are a big factor, but likes are actually the least important factor. A TikTok is a short video, with an emphasis on the “short.” “Completed watch time and rewatching are some of the biggest factors in how well a video does with the algorithm,” says Cole. So if you want more views or to build your platform, your video should instantly capture your viewers’ attention - and keep them coming back for more.ĭon’t drag it out. The easiest thing a viewer can do on TikTok is swipe away to the next video. And then have content that’s compelling enough to get viewers to finish the video,” says creator Robert Cole. ![]() “The most important thing you need to do is capture somebody’s attention within the first two to three seconds. ![]() While they are somewhat similar to YouTube videos, TikToks are much shorter and faster-paced.
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